THE #1 COMMUNITY for Mobile Ad Quality Champions
The Player-First Collective is a focused Slack community for developers, ad ops leaders and monetization experts committed to raising the standard of in-app advertising. It is a place to exchange ideas, share real-world experience and contribute to a more sustainable, player-first future for ads. Join the conversation and take an active role in shaping what comes next.
YOUR PERSPECTIVE
BELONGS HERE
This series is built around expert voices from across the ad quality ecosystem. Conversations are recorded with leaders who are actively shaping better ad experiences and are amplified across Peggy Anne Salz’s channels to extend visibility, credibility and influence within the community.
SIMPLE PROCESS.
15-minute briefing call to align on themes and focus
45-minute recorded conversation
Distribution across YouTube and all major podcast platforms
Short video clips and social assets ready to share
About PlayerFirst Collective
The PlayerFirst Collective is an open, practitioner-led community focused on improving ad quality across mobile. Members share real examples of deceptive or harmful ads, compare enforcement and monetization approaches, and flag emerging risks across networks, formats and markets. Insights from the Collective directly inform PlayerFirst Perspectives.
About mobilegroove
MobileGroove is led by Peggy Anne Salz, a nine-time author, analyst and journalist focused on mobile, apps and monetization. Through podcasts, articles and industry initiatives, MobileGroove connects companies with the conversations, communities and partners that drive business growth.
