PlayerFirst COLLECTIVE

THE #1 COMMUNITY for Mobile Ad Quality Champions

The Player-First Collective is a focused Slack community for developers, ad ops leaders and monetization experts committed to raising the standard of in-app advertising.

It is a place to exchange ideas, share real-world experience and contribute to a more sustainable, player-first future for ads. Join the conversation and take an active role in shaping what comes next.

PlayerFirst Perspective

The industry’s only podcast mini-series

HOSTED BY PEGGY ANNE SALZ The industry’s only podcast mini-series focused on ad quality across gaming and non-gaming apps. A collaboration between MobileGroove and the PlayerFirst Collective, the series examines what good ad experiences look like, how they impact revenue and retention, and what that means for business growth.

This series is built around expert voices from across the ad quality ecosystem. Conversations are recorded with leaders who are actively shaping better ad experiences and are amplified across Peggy Anne Salz’s channels to extend visibility, credibility and influence within the community.

Are interested in being a guest on PlayerFirst perspective?

SIMPLE PROCESS.

  • 15-minute briefing call to align on themes and focus

  • 45-minute recorded conversation

  • Distribution across YouTube and all major podcast platforms

  • Short video clips and social assets ready to share

YOUR PERSPECTIVE

BELONGS HERE

This series is built around expert voices. Episodes are actively amplified across Peggy’s channels, elevating your personal brand and extending your visibility, credibility and influence within the mobile and ad quality ecosystem.

“If you saw something offensive in a Harrods window, you’d probably walk away. It’s the same when players encounter poor or offensive ads… they leave.”

John Wright

Investor & Advisor

“If a creative crosses the line, we block it. Period. It’s all about respect and reliability.”

Or Zilberman

Playtika

“Studios that succeed are embedding a quality into QA pipelines, building alert systems based on player feedback, and strengthening relationships with ad tech providers.”

Božo Janković

GameBiz Consulting

Ideate

Activate

Amplify

SIGN UP TO MY NEWSLETTER
– ON POINT. EVERY TIME.

What people tell me off-stage, off-record and between the lines shows up in my newsletter first. Early signals. Informed opinions. Practical insight. All drawn from real conversations and real work.

No noise. No fluff.

Ideate

Activate

Amplify

SIGN UP TO MY NEWSLETTER
– ON POINT. EVERY TIME.

What people tell me off-stage, off-record and between the lines shows up in my newsletter first. Early signals. Informed opinions. Practical insight. All drawn from real conversations and real work.

No noise. No fluff.

Ideate

Activate

Amplify

SIGN UP TO MY NEWSLETTER
– ON POINT. EVERY TIME.

What people tell me off-stage, off-record and between the lines shows up in my newsletter first. Early signals. Informed opinions. Practical insight. All drawn from real conversations and real work.

No noise. No fluff.