Don’t miss out on the chance to be recognized as a company that sets the bar in mobile. Now in their 9th year, the Meffys — the global awards for mobile content & commerce — are the industry’s most coveted awards.. The deadline to submit your entry for the Meffys is July 19. The deadline for entries was extended due to popular demand, so don’t miss out on the opportunity to showcase your service and have it viewed by the top journalists, analysts and VCs who sit on the judges panel.
MEF will be accepting entries for the Meffys awards until 6pm (GMT) 19th July 2012. Entry costs have been frozen from last year and are as follows:
- MEF members : GBP150
- Non-members : GBP350
- Start Ups/NGOs : GBP75
The winners will be announced at a gala dinner attended by the industry’s most influential players on 12th September at the Park Lane Hotel in London’s Mayfair. Last year’s winners included: The Coca Cola Company, BlackBerry, Velti, AKQA, Shazam,
Electronic Arts, ForgetMeNot Africa, Onavo, Hungama Mobile, Eagle Eye Solutions, CBS Interactive, Aspiro, Movellas, OnStar and Saffron Digital.
Judging Personalization & Trust
Once again MobileGroove is a media partner for the Meffys. I am also honored that the Mobile Entertainment Forum (MEF) has asked me to head the panel of judges for the fifth consecutive year.
Given my strong background in search and discovery, I will head the judging panel for the category Discovery & Engagement. http://www.meffys.com/meffycategories/discovery-engagement
This award recognizes companies who enable increased discovery and engagement on the mobile device, delivering consumers relevant and timely information or services, as well as facilitating the sharing of assets, activities, events and interests. This may be in the form of a search engine, ad network, social network. Or is can also be in the form of a sharing application that has gained commercial success through a user-friendly interface and the use of communities that facilitates content discovery and engagement. In particular, judges will be looking for companies that can demonstrate they are truly driving mobile traffic and engagement.
I am also delighted to be head judge of an entirely new (and vital!) category: Consumer Trust.
My work in this exciting area goes back to the most recent Netsize Guide, an industry analysis and resource I write each year on behalf of Netsize, a Gemalto company. The book looks at trust and concludes that trust — and the ability of companies to build lasting trust assets — will separate the industry leaders from the also-rans. [To download the complete Netsize Guide by Gemalto, click here.]
By way of background, this new category recognizes early adopters who are paving the way for managing privacy and security in line with regulation and industry developments of best practice. Entries may be a technology or service that is ensuring compliance and transparency to advance consumer trust or an individual app, product, service or campaign that utilizes consumer data effectively and responsibly.
A full list of categories can be found at http://www.meffys.com/meffycategories/2012-award-categories
In addition to the 13 award categories there will be two special awards presented at the ceremony; the CEO Summit award for Innovation and the Meffys Outstanding Contribution Award. Honoring mobile pioneers and visionaries, the Outstanding Contribution Award celebrates a mobile hero whose seminal work has been fundamental to the growth of the mobile industry. Nominations for this special category are now open online.
So get working on your entry now
It’s a really simple process – and only costs GBP350 (GBP150 for MEF members). Just make sure you have a visual demo of your service as the judges will need this in order to understand exactly how it works.
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