Yahoo Weighs In For “Full Targeting Capabilities”; Aims To Take Market Lead In Mobile Search & Advertising
I’d like to meet a company that wasn’t determined to lead the pack in mobile search, but Yahoo provides us with more detail and less hyperbole in a recent interview with Mobile Communications Europe (an Informa Telecoms newsletter – sub. req.) In a Q&A interview Geraldine Wilson, VP of Connected Life at Yahoo Europe, outlines the company’s mobile Internet strategy. It’s interesting to note that nowhere is there a mention of brand or branding (lending credibility to my earlier observation that the rise of grey-label offers could take some of the punch out of the white-label value prop…)
Instead, Geraldine makes it clear that partnership is the focus. “A key part of our strategy is to work together with operators, publishers and device manufacturers to help drive huge uptake of search and Internet services from the mobile. By working in close partnership, we aim to build a high-quality mobile-advertising network with full targeting capabilities which advertisers will embrace.” Her forecast: Over a five-year period, we expect our mobile revenues to grow to be a significant part of our revenue.” FYI: I also just finished a review of Yahoo oneSearch and what Yahoo’s new course could mean for publishers. You can read more about it in my regular column, Agile Minds, published by eContent Magazine. Enjoy!
