US becomes No 1 mobile browsing country » mobilegroove

Anyone who’s followed the Bango stats on mobile web browsing will know that it was only a matter of time before the US became the number 1 country in the world for mobile web browsing. Our February 2009 statistics show the USA is now indeed in pole position at the top of the web browsing charts, overtaking the UK.

This ranking is produced by measuring the number of user visits to mobile websites from 208 countries identified by Bango.

The US is also in the pole position at the top of the mobile payments chart so the US folks are obviously hungry for content, as is the UK.

Only 5 countries in the Top 10 browsing charts are also in the Top 10 payments chart – USA, UK, Portugal, South Africa and Spain.

Key characteristics of countries in the Top 10 browsing chart:

• Advanced phones and 3G networks
• Lack of PC broadband infrastructure and access to internet predominantly via phones as in Indonesia and India
• Data inclusive plans make browsing inexpensive as in South Africa and increasingly the USA

Key characteristics of countries in the Top 10 payments chart:

• People have disposable income
• There’s reliable on-bill payment
• Payouts to content providers are high so businesses invest in marketing and delivering services in these services
• Average transaction value $3.82

Here are the Top 10 mobile browsing and payments charts:

This entry was posted on Tuesday, March 3rd, 2009 at 2:33 pm and is filed under Bango. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.