MEF

The Countdown Continues: White Label Chalks Up Another Mobile Operator Win

Author: Peggy Anne Salz

In-Brief: For the moment, consider this a place-setter for an exclusive briefing and the announcement of a European mobile operator win for a leading white label search provider.

Another confirmation that mobile operators are indeed rethinking their mobile search services and their partnerships. One European mobile operator is doing both – and has chosen a white label solution for its on-portal search scheme.  I have put my post back in draft and am in holding-pattern until I have confirmation of the deal, which was slated to be formally announced during Mobile World Congress. More importantly, I have been offered an exclusive briefing and, in this case, a Q&A is more valuable to MSG readers than a post based on rumors. Watch this space for the news from the source.

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February 5, 2008

This entry was posted on Tuesday, February 5th, 2008 at 2:44 pm and is filed under Mobile Marketing, Mobile Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “The Countdown Continues: White Label Chalks Up Another Mobile Operator Win”

  1. Christine Maxwell Says:
    February 10th, 2008 at 11:57 am

    Am longing for the follow-up. Will your exclusive briefing actually occur at the GSM meeting in Barcelona this coming week?
    Thanks I always know where to go for the latest important scoop.
    Christine Maxwell
    MobileWorks 3D – a startup venture

  2. Peggy Says:
    February 10th, 2008 at 3:50 pm

    Christine, I have the green light to post late this evening (Sunday). I had the briefing last week and will include an excerpt of the Q&A. I encourage you to check back frequently.

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