Yoose » mobilegroove

Mobile advertising, location services couponing and crowd-sourcing are just a few of the hot topics we cover in exclusive interviews with the CEOs of Aloqa, Waze, and Yoose, companies that won the prestigious Smaato Mobile Advertising Award 2009.

In this series – a collaboration between MSG and Smaato, a mobile ad optimizer and mobile advertising company – the companies speak out on key mobile advertising trends and what we can likely expect from MWC this week. They also comment on the meetings with eight top-notch VCs – introductions that are a big part of the Smaato Award.

In brief: We have hard words and constructive advice for Nokia, hone in on what makes Flirtomatic a textbook case of how companies should approach mobile and discuss this year's deal flow. A preview of the upcoming podcast series looking at winners of the Smaato Mobile Advertising Awards 2009 (Flirtomatic, Aloqua, Waze, Yoose and SPBTV). We also raise our goblets of Rock to companies (rather than individuals) making mobile exciting: Spanish games start-up LemonQuest and the line-up of cool companies in Augmented Reality (specifically, GeoVector and Layar) and visual recognition (Kooaba). Mobile Groove -- the monthly podcast I produce with Inma Martinez, leading digital media strategist, "free radical" and advisor to venture capitalists -- is back. This time we kick off with a hard look at Nokia strategy and question the wisdom of its decision to sue Apple.