The press and positive response to my white paper on mobile advertising Mobile advertising for newbies has been overwhelming. Hundreds of practitioners and professionals have already signed up at the Bango site to download the white paper, confirming my view that mobile advertising is a market waiting to happen. The impetus clearly came from major brands and agencies that got in on the ground floor with mobile marketing campaigns as early as 2000, but the real action will start when the Long Tail of advertisers gets on board. For this reason, the singular focus of the paper is to provide these newcomers a blueprint and make sure we are all on the same page. The purpose of this hands-on research – a how-to white paper covering the basics of mobile advertising and mobile analytics – is to give readers the inside track on the procedure to set up and measure the results of three mobile campaigns. I chose to use a small-scale mobile site created by Bango called Mobislim, which offers a light-hearted look at weight-loss tips.

Download the whitepaper here.

Disclaimer: Bango and AdMob are MSG supporters.