Mobile Groove

Caesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier this month (you can listen to it here), a senior executive from Caesars Entertainment said that mobile will sit at the center of the company’s strategy to move the business a giant leap forward in 2013.

Eric Petersen, director of new media, Caesars Entertainment, sees “four component…

Following a chain of successful events in the U.S., the Mobile Breakfast Series touches down in London for the first time Friday (June 29). The event — aptly titled Operators and OTT, (over the top) and organized by mobile analyst and authority Chetan Sharma­— explores how mobile operators can remain relevant in an industry where the spread of affordable bundles, the increased popularity of group messaging apps like WhatsApp and the advance of over-the-top players (Google Apple & Co.) …

Is texting more important than chocolate?

Yes – it is! A survey looking at our mobile communications and social networking behavior —conducted by YouGov and commissioned by Tyntec, a global mobile interaction specialist  — shows that the vast majority of young adults would happily live without basic necessities than give up their texting habits.

• 71 percent said they would be willing to give up alcohol, chocolate, caffeine, exercise or even a toothbrush for a week

• Millennia…

In episode #9 of M-Pulse I examine a recent report from analysis firm Ovum that claims social messaging applications cost mobile network operators US$13.9 billion in lost SMS revenue last year.

Ovum expects the decline (nearly 6 percent of total messaging revenue in 2010 and 9 percent in 2011) to continue as the popularity of messaging apps continues to grow. Ovum warns operators to rework their legacy services if they want to secure their future position in the messaging market.

How can mobile operators hold their ground? Neha Dharia, consumer analyst at Ovum and author of the report tells us collaboration, not competition is the way to succeed.