Two massive brands shared their mobile stories this week at the content-rich Mobile Insider Summit in Lake Tahoe, Nevada. Each brand has accelerated its mobile efforts to drive sales, engagement, and loyalty.
Wells Fargo & Company, a financial services company with $1.3 trillion in assets, serves one in three households in the U.S. More than 10 percent of its 70 million customers use mobile to interact with the company for at least part of their customer journey.
This has prompted Wells Fargo…
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