Mobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ They will focus efforts and resources on providing people an optimized experience on mobile. Annette Tonti provides a deta…








