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Learn how you can use text messaging to extend the life of your mobile app.

How Much Mileage is REALLY Left In SMS?

Author: Lisa Ciangiulli
December 14, 2012
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accelerating SMS mobile marketing How Much Mileage is REALLY Left In SMS? What would the world be like without texting? We send about 20 billion texts a day and rely on these little messages to share, learn, amuse, vote and respond. 20 years ago, Neil Papworth an engineer with the Sema Group sent the first text to Richard Jarvis of Vodafone. After an estimated 40 trillion texts later, a world without texting would be less fun. The modern equivalent of morse code has expanded the opportunity to quickly and inexpensive share news, deals and sometime lifesaving information. A…

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Posted in: Briefing RoomsMobile MessagingOptismPermission Marketing |

LAST CHANCE: MSG Offers Guest Passes To Open Mobile Summit, THE Premier Deal-Making Event

Author: Peggy Anne Salz
April 26, 2010
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open mobile summit

UPDATE: Today is the last day to register and get one of my specially discounted VIP passes.

Here’s a link that will take you straight there: https://www.openmobilesummit.com/lon/register/step1.aspx?dc=MSEARCHVIP

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Now in its second year the Open Mobile Summit (May 26-27, London) covers all the bases to again set the bar. I attended and spoke at this exceptional event last June and was struck by to things: the sold-out crowd and the balanced mix of speakers and authorities from companies and organizations across the entire ecosystem.

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Posted in: Events • |

CENTER STAGE: Scanbuy CEO Jonathan Bulkeley Talks Barcodes; Linking EVERYTHING Everywhere

Author: Peggy Anne Salz
March 31, 2010
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scanbuy logoMobile 2D barcode scanning is paving the way for a range of exciting and lucrative schemes hyperlinking our physical world of things (all objects including product packaging, printed media, TV, billboards, equipment – the works!) with a digital world or websites and destinations filled with information, advertising, applications downloads, coupons, processes and special offers.

The last weeks have seen a slew of announcements in this space, heralding a new phase in market development, new thinking about the business models (particularly the value to the enterprise) and new urgency in the race among companies across the emerging business ecosystem to get barcode strategies in place – fast (!).

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Posted in: BarcodesBriefing RoomsContent DiscoveryLocation-Based ServicesMobile Advertising & MarketingMobile Social MediaResearch |

flirtomaticThe Netsize Guide 2010 is also creating a stir at CTIA, where several fans have asked me for a copy. But at 200+ pages it really wasn’t the ideal hand luggage to bring on the trip. Instead, MSG and Netsize move on to Part 2 in the ongoing series to showcase a “best of” selection of executive interviews and hot topics that have everyone talking. On the heels of the fantastically successful SXSW conference, there’s a sharp focus on figuring out how companies can move from meeting place to market place – and make money in the process.

Flirtomatic is certainly a company that provides a blueprint.

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Posted in: Briefing RoomsMobile Advertising & MarketingMobile Social Media |

Apps or Browsers? Speak Out On The Touch Web; Contribute To Our Collective Vision

Author: Peggy Anne Salz
February 22, 2010
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taptuReams have been written about the impact of the Apple iPhone on content production and content creation. Yes, we should be excited about the avalanche of apps and content, but we must also cope with the hard reality that one Web presence may not be enough. In fact, it may be that we are witnessing the emergence of a new

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Posted in: Content DiscoveryMobile Advertising & MarketingResearchUsability |

In brief: The MSG special report on content/advertising personalization continues with ChangingWorlds, an Amdocs company, and includes a review of the company’s recent road test of personalized mobile advertising across more than 200,000 people over a four-month period.

In preparation for my own industry report on personalization and recommendation I have spent the last weeks interviewing a who’s who of industry players and their customers (mobile operators/service providers), companies that are

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Posted in: Content DiscoveryMediaMobile Advertising & MarketingPersonalizationPodcastsResearch |