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Learn how you can use text messaging to extend the life of your mobile app.

android share of impressions growsAt m-pulse we kick off a month looking at the App Economy and what developers need to know to turn building apps into a viable and thriving business. To set the stage for a discussion of wider industry trends we go to the ‘go-to’ market analysis and strategy firm VisionMobile and its founder Andreas Constantinou.

VisionMobile, which consistently delivers the industry actionable insights and definitive reports on all things mobile, just last week released the Cross-Platform Developer Tools 2012 report. This ambitious work analyzes the complex cross-platform tools landscape and — more importantly

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Posted in: Briefing RoomsM-PulseMediaMillennialmediaMobile Advertising & MarketingMobile Apps |

Netsize Guide downloadRegular readers will know that a high point of my year is collaborating with the Netsize team to collect the information, ideas and insights from industry authorities and +25 c-level execs that make the Netsize Guide the industry’s number one reference work. This year is no exception. To the contrary, I’m proud to report the Netsize Guide 2010 – the 9th Edition of the Netsize almanac– is widely regarded as the best edition ever (!).

One reason for the heightened interest could be the sharp focus on the future of mobile and mobility. The Netsize Guide, aptly titled Mobile Renaissance, pushes the boundaries and examines the

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Posted in: BarcodesBriefing RoomsMobile Advertising & MarketingResearch |

app avalanche“It’s all about apps!” That is the message that has come through in dozens of recent briefings and interviews (many of which will be include in the chapter I am writing about app store business models for the

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Posted in: Content DiscoveryMediaMobile Advertising & MarketingPersonalizationPodcastsRecommendationResearch |

The recent release of this valuable knowledge resource may have slipped your attention in the summer months. But with vacation over and most of us in catch-up mode, the timing is perfect to check out and download the Mobile Industry Atlas, a visual map developed by VisionMobile that provides a who’s who in the mobile industry and the position they occupy in the evolving value chain (from handset design through retailing, including development and delivery of hardware, software, SIM cards, services, and content).

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Posted in: Content DiscoveryMobile Advertising & MarketingMobile SearchPersonalizationResearchUsability |