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Olympics Are Coming-Out Party For Multi-Screen Viewing

Author: Jeff Hasen
July 24, 2012
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london 2012 olympics multi screens Olympics Are Coming Out Party For Multi Screen ViewingBeyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing.

Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells us that half of all adult mobile phone owners now reach to their mobile devices to enhance and enjoy their television-watching experi…

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Posted in: Mobile Advertising & MarketingMobile Billing & PaymentMobile Social Media |

A Day Without Google Mobile Search? The Tradition Comes To MSG So Give It A Try

Author: Peggy Anne Salz
April 6, 2009
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MSG is proud to have deep ties with AltSearchEngines (ASE), a destination synonymous with news and quality analysis on all things related to alternative search engines (defined as all search engines other than Google), and a deep friendship with Charles Knight, ASE publisher and the “Voice of Alternative Search” (as he is regarded by a growing community of professionals and practitioners passionate about search). So, when Charles asked me to support him in his annual effort to showcase alternative search by asking readers to go a day without Google, I naturally agreed.

google-day

To be clear, this is not about being anti-Google; it’s about encouraging people to explore the choice of alternative search engines available to them. Last count there were some 1,500 alternative search engines – ranging from Faroo, which enables peer-to-peer Internet search, to Kosmix, a new twist on old meta search that delivers search results across a multitude of categories, including opinions from Omgili, video from Truveo, social search results from Mahalo and the basics from sources such as eBay, YouTube, and Wikipedia. And the list goes on…

Charles tells me his annual call to action was as popular as ever this year, resulting in posts, tweets and emails from readers sharing their experiences as they went through a day without Google. For just one day, I would like you to use an alternative to Google when you perform searches on your mobile phone.

I know from my own work researching mobile search and compiling a comprehensive directory of mobile search providers, that the choice in mobile search engines is impressive. If you want to know results that really resonate with real people, then you might consider

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Posted in: Content DiscoveryMobile SearchPersonalizationResearchUsability |