Watch for Social TV to be the next ‘big thing’ now that Twitter is on the action, snapping up the social TV analytics company Bluefin Labs, a company that has cracked the code on how to track how people are talking about brands and TV shows on Twitter.
The acquisition can be read as a starting gun for a new race in a new space, and smart companies are already jockeying for position, building the capabilities to take advantage of massive opportunity at the intersection of our social chatter an…
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A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. This is according to Branding Brand, a mobile commerce platform that singles out smartphone-optimized website traffic. Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 3…
How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial on TV for a new car, and then used your tablet to search for the specs and see it in action? The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, a new report by Google, reveals that 90 percent of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.
Is texting more important than chocolate?
Appearing to pop up out of nowhere, Pinterest has become the third largest social network on the planet. As I shared the value of co-publishing (shameless plug alert!) with you in my last MobileGroove column, my hope is that you are already happily pinning away all of your photo- and video-based marketing content onto your brands’ boards on Pinterest. But, how do you Pinterest-ize your other content? That is, marketing content that 
With billion-dollar and exclusive usage rights in place, the Olympic Games have always been about big money and feverishly policed by lawyers on behalf of brands, content owners and media giants. But the advent of mobile and social — which allow us all to mash up content the way we like and share it with anyone using YouTube, Twitter, Facebook, and other properties — make me question whether anyone (even high-powered lawyers) can hold back the tide.
