Just two days till the industry gathers at the fist Mobile World Congress (MWC) of the new decade. To get us in the mindset to think about the companies, developments and trends that matter most, MSG presents part 2 of the three-part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide.
Today we look at mobile engagement (which we defined to include mobile advertising, mobile marketing, mobile commerce and all the ways companies/brands connect with people on the move. What advertising approaches will people accept? What role do mobile operators play? What are the campaigns that set the bar? What is the future of NFC? And where does mobile fit in an effective CRM strategy?
