It's been a busy last few weeks for AdMob, a provider of a large and fast-growing marketplace. The company has made an impressive raft of announcements – ranging from new December stats (released last week) that underline the phenomenal growth of the iPod Touch on its network to the surprise launch of Download Tracking for iPhone Apps (allowing advertisers to monitor App Store conversion rates and cost-per-download). I caught up with Jason Spero, AdMob Vice President & Managing Director, North America, to discuss the news behind the news in an exclusive podcast for MSG. Our frank exchange focused on a number of key topics including, mobile Web trends, mobile ad inventory and pricing, and the phenomenal impact of the iPhone.
January 12, 2009
