Watch for Social TV to be the next ‘big thing’ now that Twitter is on the action, snapping up the social TV analytics company Bluefin Labs, a company that has cracked the code on how to track how people are talking about brands and TV shows on Twitter.
The acquisition can be read as a starting gun for a new race in a new space, and smart companies are already jockeying for position, building the capabilities to take advantage of massive opportunity at the intersection of our social chatter an…
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Beyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing.
