MCN – a company that began by providing a platform for federated mobile search and has since extended its reach to providing a combination PPC content promotion and vertical paid search program – has chalked up another mobile operator win. This time it’s Avea, a newcomer mobile operator in Turkey that counts 11 million subscribers, that has signed up for MCN’s mobile search platform (for its WAP portal – wap.avea.com) for multi-category search. The deal will als…
November 13, 2008
