Mobile Groove

In this column and across my other posts, I have often called out Facebook, Google and other companies for privacy invasions that torpedo any trust that we as consumers can possibly have in the resolve of these Web giants to respect the integrity of our personal data.

I’ve watched company after company cross the line and have patiently waited for a tipping point where the harm done creates a wave of public protest that forces meaningful change.

The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. John Stevens examines this mobile megatrend and shares eight tips for creating and executing a successful mobile strategy.

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Shopping will never be the same. A number of reports show that people rely on mobile every step of the consumer journey. Equally mobile search continues to play a huge part in our lives. A recent Performics survey of 502 U.S, residents who use mobile phones to search the web at least once a week revealed that a whopping 75 percent of consumers report mobile search makes their lives easier. Specifically, 63 percent said access to mobile search has changed the way they gather information, and 32 percent said they use search more on their mobile devices than they do on their personal computers.