Mobile is redefining our daily lives, becoming the device we reach to for information, assistance and advertising that — like our devices — is personal and relevant (and therefore valuable to us). Correctly, the discussion is centered on how brands can best achieve contextual relevance (by delivering the right ad at the right place or time). But a new report from independent mobile ad and data platform company Millennial Media suggests that this interpretation of ‘relevancy’ …Read more »
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