US MOBILE PENETRATION EDGES UP, says eMarketer, and will reach almost 97 percent in 2013. Meanwhile, they add a number of other stats pulled from other reports: in the first quarter of 2009, US mobile users sent an average of 486 texts per month and made 182 calls, with heavy use by 13- to 17-year-olds skewing the numbers up strongly.
The firm adds that the mobile Internet audience in the U.S. is now a third of the size of the wired Internet market, with the gap narrowing by the early part of the next decade. Source
The bottom line: No big surprises here, but some good insight into US mobile usage – in particular, the mobile internet audience is already a big target market for content providers and advertisers.
DON’T FORGET BLACKBERRY WEB USERS, says mobile web firm Bango. The company says BlackBerrys now account for 14 percent of all mobile web traffic, pulling ahead of the iPhone. Given the length of time BlackBerry has been in the market, plus the fact that essentially every such device comes with an unlimited data plan, it’s perhaps a little more surprising that the iPhone was ever ahead of the entire BlackBerry range. Source
The bottom line: Once again, we’re reminded that the mobile web is a lot more than just the iPhone, and that users of other devices generate significant traffic for publishers and content providers. It’s also another reminder that fragmentation among devices and the multitude of mobile web browsers on the market isn’t going away anytime soon!
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TWO-THIRDS OF TWITTER USERS ARE UNDER 25, says eMarketer – or at least they were in May – while a tiny group of the service’s users account for most of its activity. Just 1.1 percent of Twitter users update more than 10 times per day, while 85 percent do so less than once per day; consequently, 5 percent of Twitter users account for 75 percent of its activity.