You should write a book. Yes, you!
In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a business card. YOU have a book – that prospective customers (or employers) can purchase on Amazon, or even download for free from your website in exchange for …
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Facebook has certainly been no stranger to public relations debacles over the past few years for their cavalier regard to their users’ privacy and permission. Recently, the FTC announced a settlement with Facebook that forces the social networking giant to undergo privacy audits for the next 20 years and being on a sort of “privacy probation.” Seeing the breadth violations in one list is stunning; from giving user information to advertisers and 3rd party apps to saying that information th…
Appearing to pop up out of nowhere, Pinterest has become the third largest social network on the planet. As I shared the value of co-publishing (shameless plug alert!) with you in my last MobileGroove column, my hope is that you are already happily pinning away all of your photo- and video-based marketing content onto your brands’ boards on Pinterest. But, how do you Pinterest-ize your other content? That is, marketing content that 
