Top Tips To Scale Your Social Media

Topic: Social Media | Author: Ken Herron | Date: September 12, 2013

scale your social mediaWhat is “success” on social media? Your social media marketing is successful when it consistently achieves real, measurable results for your business or organization. Success means you are effectively engaging your target audiences on all of the different social channels on which they are active.

More importantly, you are also “giving back” to your online communities. Said differently, you are …

Bake Social Into Your App To Succeed

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: September 9, 2013
bake social into your app

bake social into your appWhether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as devices integrate social media more deeply (for example, making it easier for users to upload photos …

#DearKen: Help Me Understand How, When & Where To Use Hashtags!

Topic: Social Media | Author: Ken Herron | Date: July 9, 2013

hashtag rulesWho knew Mariah Carey and I had so much in common! It turns out we both use hashtags to name our products. Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For the very same marketing reasons – increased visibility, branding, world of mouth, and SEO – I chose to name my social marketing advice …

#DearKen: How Should I Use Social Media To Promote My Book?

Topic: Social Media | Author: Ken Herron | Date: May 9, 2013
Dearken social media to promote book

Dearken social media to promote bookYou should write a book. Yes, you!

In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a …

Small Business: Embrace Mobile To Engage Consumers

Topic: Media, Mobile Loyalty | Author: Peggy Anne Salz | Date: May 6, 2013
Small business mobile

Small business mobileFrom searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.

We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business …

#DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits?

Topic: Social Media | Author: Ken Herron | Date: December 20, 2012
social media disaster

social media disasterCustomers talking about you on social media can “make” your brand – and destroy it. People are by nature “social”, and regardless of their device (computer, mobile, tablet, TV) or location, people are connecting to online communities to share what they think about your brand, company, or organization. Fast fact: when customers complain about you, 70 percent of them do …

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