Top Tips To Scale Your Social Media

Topic: Social Media | Author: Ken Herron | Date: September 12, 2013
scale your social media
What is “success” on social media? Your social media marketing is successful when it consistently achieves real, measurable results for your business or organization. Success means you are effectively engaging your target audien…

Bake Social Into Your App To Succeed

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: September 9, 2013
bake social into your app
Whether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as dev…

#DearKen: How Should I Use Social Media To Promote My Book?

Topic: Social Media | Author: Ken Herron | Date: May 9, 2013
Dearken social media to promote book
You should write a book. Yes, you! In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce y…

Small Business: Embrace Mobile To Engage Consumers

Topic: Media, Mobile Loyalty | Author: Peggy Anne Salz | Date: May 6, 2013
Small business mobile
From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions. We can do more with our screens — so it follows we…
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