TWO-THIRDS OF TWEETS COME FROM THE WEB, says a new report from Rapleaf. The big news today is that location information is coming to Twitter, as the service will make location information about its users available. But Rapleaf says that 65 percent of users’ messages come from their PCs. 6 percent come from text, 4 percent come from the mobile web, and another 5 to 9 percent come from BlackBerry and iPhone apps. Source
The bottom line: This is sort of a chicken-and-egg situation. Does the fact that roughly a fifth of tweets come from mobile users make location information slightly irrelevant, or will the availability of the location info drive more mobile usage? We’ll take the glass-half-full view: getting 20 percent of tweets from mobile devices is a solid amount, and giving users the chance to leverage their location should increase it further.
MOBILE AD BUDGETS BUCK THE WIDER DOWNWARD TREND, and will hit $5.7 billion by 2014, says Juniper Research in a new report. While overall ad spending is being hit by budget cutbacks, mobile is set to grow, as it offers engagement with the consumer and a more quantifiable ROI than other mediums.
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Still, that $5.7 billion will only account for 1.5 percent of the total global ad spend in 2014, with many advertisers as yet unconvinced that mobile has a big enough reach to justify higher spending. Source