DATA POINTS: US Mobile Web Audience Growing; Worldwide Mobile Web Devices to Top 1 Billion; Microblogging Driving Mobile Web Use; Are Android Developers Upset?; Mobile Ad Market Booming

Topic: Mobile Marketing, Research, Social Media | Author: Carlo Longino | Date: December 4, 2009

data points iconALMOST 30 PERCENT OF US MOBILE SUBSCRIBERS USE THE MOBILE WEB AT LEAST ONCE PER MONTH, eMarketer reports, based on data from BIA/Kelsey and Constat. That’s up from 22.3 percent last year, but the boom doesn’t stop there: the figures say that 21 percent of US mobile users get online on their mobile device at least 10 times per week, up from 15 percent in 2008.

The survey found that nearly half of US subs use text messaging at least 10 times per week, and a fifth use mobile email that much. Popular mobile web tasks include local searches, looking for movie or entertainment info and information about restaurants and bars. Source