Mobile Groove

The majority of mobile local search click actions were calls in 1Q2012. According to a report released by xAd, placing a call to a local business was the leading secondary action after a mobile-local search ad click.

• 58 percent of secondary actions post-search click led to calls, ahead of maps and directions (36 percent).
• Overall, the secondary action rate stood at a healthy 36 percent, with the click-through rate on search campaigns reaching just over 8 percent.
• SOURCE: http://www.xad.com/a

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Regular readers will know that a high point of my year is collaborating with the Netsize team to collect the information, ideas and insights from industry authorities and +25 c-level execs that make the Netsize Guide the industry’s number one reference work. This year is no exception. To the contrary, I’m proud to report the Netsize Guide 2010 – the 9th Edition of the Netsize almanac– is widely regarded as the best edition ever (!).

One reason for the heightened interest could be the sharp focus on the future of mobile and mobility. The Netsize Guide, aptly titled Mobile Renaissance, pushes the boundaries and examines the