Renu Mobile » mobilegroove

In brief: MSG and the Founding Members of a new initiative supporting non-profits – The Mobile Movement – announced today they have formed a coalition committed to bringing mobile capabilities to non-profits in order that they may reach millions more people in need by leveraging mobile devices, networks and

The positive response to my earlier recap of barcode milestones and reprint of my exclusive interview with Scanbuy, a major player in the space,

Mobile 2D barcode scanning is paving the way for a range of exciting and lucrative schemes hyperlinking our physical world of things (all objects including product packaging, printed media, TV, billboards, equipment – the works!) with a digital world or websites and destinations filled with information, advertising, applications downloads, coupons, processes and special offers.

The last weeks have seen a slew of announcements in this space, heralding a new phase in market development, new thinking about the business models (particularly the value to the enterprise) and new urgency in the race among companies across the emerging business ecosystem to get barcode strategies in place – fast (!).