recommenders » mobilegroove

Editor's note: A range of content discovery issues continue to plague mobile operators and content companies on-portal. Add the explosion of content off-portal and the advance of applications stores and finding (and buying) what we like can be like looking for a proverbial needle in hay stack.

The explosion in app stores and off-portal browsing are changing all the rules, pushing content discovery (and the search for solutions to make finding stuff easier) to the top of the agenda. This came across in my own on-going research (dating back to 2005) and the industry-first report I wrote on the topic at the time, aptly titled Mobile Search & Content Discovery.

Back then content owners and mobile operators alike complained about content discovery shortcomings, ones that no mobile search services could solve for a myriad of reasons I outlined during my recent mobile search masterclass.

Fast forward to (almost) 2010, and it's shaping up to be an exciting time indeed, with recommenders (finally) taking center stage. Industry interest is high and this has prompted