GUEST COLUMN: Real Reasons Why Traditional Media Can Really (Still) Win Big In Mobile Advertising

Topic: Mobile Marketing | Author: Martin Wilson | Date: March 24, 2010

boxerEDITOR'S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar's CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, as I pointed out during my panel -- moderated by well-known analyst and author Chetan Sharma – there's still is a lot of mileage left in established models such as text and MMS approaches to advertising before we focus too much of our effort on the whiz-bang new ad units and creatives. In his guest contribution, Martin Wilson – MSG columnist and owner of Indigo 102, a strategic consultancy with a focus on media and mobility and a deep understanding of the local space— argues that traditional media owners also have a lot of untapped energy and assets.

Best & Brightest: COM #207 Amazon Gets Physical (?); Passion & Infolust; The Smartphonosphere; Comparing Ad Networks PLUS COM #206 Recap

Topic: Uncategorized | Author: Peggy Anne Salz | Date: January 19, 2010

Carnival of the MobilistsThis week the Carnival of the Mobilists (COM) brings the best of mobile blogging to Volker Hirsch over at Volker on Mobile. Regular Mobilists - including Russell Buckley from MobHappy, Mark Jaffe from Mobile Mandala, Andy Favell from mobiThinking and WIP Jam -- submitted a thought-provoking selection of posts.

How can/should brands monetize our passion? What happens when cloud computing shifts app development to the Web? Will Amazon have to offer us an in-store experience? And how do the mobile ad networks really stack up? Read on and find out!

MEET THE MOBILE AD NETWORKS: JumpTap Takes Wraps Off Answer To Google AdWords; Will Better Targeting Pay Dividends?

Topic: Mobile Marketing | Author: Peggy Anne Salz | Date: April 15, 2009
This first in a series of exclusive interviews with mobile ad networks, profiles JumpTap and details what today's announcement means for advertisers, publishers and market rivals. Look for more interviews/podcasts with ad networks you need to know better including Greystripe (CEO Michael Chang tells how his company made the move from advertising enable to ad network); Mojiva (CEO Dave Gwozdz walks us through a new white-label platform for publishers), and itsmy.com (CEO Vince Staybl talks about targeting options in itsmy.biz, the mobile social network's ad network). If you are an ad network with a story to tell, then contact me directly or arrange a briefing with Andrea Henninge (andrea@msearchgroove.com). On the heels of JumpTap's announcement of tapMatch, its pay-per-click (PPC) performance mobile ad marketplace, I can finally post this exclusive Q&A with Paran Johar, JumpTap CMO. During the pre-briefing we went through the nuts and bolts of the offer (unlike Google, which offers keyword bidding and MCN - a provider of mobile search management, search merchandising, and PPC content promotion solutions offering category bidding- Jumptap offers both), and took a closer look at how the search technology potentially maximizes performance by delivering contextually relevant advertising. jumptap-targeting Q: Let's start with the landscape. When I read the draft press release I thought it competes with Google at one level and MCN at another. What is the differentiation?