Mobile Groove

Another curated collection of data points you need to know as you map out your #MobileFirst strategies to drive positive results further down in the purchase funnel.

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Check-in offers heaviest between 2-3pm on Saturdays

But don’t ignore Friday night either.  LocalResponse slices and dices data around check-ins to find out who, where, and when we check in so retailers can make the most of their strategy.  The ‘who’ isn’t too surprising, it’s mostly men. (An additional cel…

Mobile First, baby! Regular readers will know that MobileGroove and Wave Collapse have teamed up to produce mobile marketing and advertising Thought leadership that show how brands and agencies are achieving positive result further down in the purchase funnel. Our collaboration will provide the ecosystem a view into best practices based on real-world examples of effective mobile/cross-media campaigns, practical advice from industry leading brands and professionals, and a fact-packed s…

With a wave of us leaving for a short summer vacation, the timing couldn’t be better for a mobile advertising report outlining how we use mobile to reach — and enjoy — our final destination.

Significantly, travel brands — from booking agents, to hotels and resorts, to cruise lines and airlines, to tourist attractions and tourism boards, to regional transit companies and  rental car companies — are using mobile advertising to reach and engage vacationers and business travelers.…

Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. — bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one step further to show how brands can close the loop by using mobile to trigger real-world purchases and track the results all the way down to the item level.

This pilot — which concludes this week —is built from the ground up to provide brands (in this case Coke and Au…

Digital moms reach to mobile every stage of the purchase funnel, to research purchases and to make smart and informed shopping choices. As a whole, this mobile-savvy demographic is earning, spending, and influencing spending at a greater rate than ever before. Lisa Ciangiulli connects the dots in the data to help brands focus their efforts and market more effectively to this growing and connected customer segment.

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Digital Moms in the US are an increasingly important demographic for markete…