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Permission-Based Mobile Advertising Gains Traction; Jumptap Platform Upgrade Puts People In Control

Author: Peggy Anne Salz
April 23, 2010
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jumptap logoIn brief: An exclusive interview with JumpTap CMO Paran Johar connects the dots in this week’s announcement to support permission-based advertising with a new feature that lets consumers choose mobile display ads they will accept. PLUS a wider discussion of the value of

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Posted in: Mobile Advertising & Marketing • Mobile Search • Mobile Social Media • Personalization • Research |

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Ranked a Top 50 influential destination — MobileGroove provides the global mobile community outstanding editorial content and Thought Leadership. Under the direction of Peggy Anne Salz — author of several books, dozens of white papers and hundreds of articles — MobileGroove has become a leading content marketing firm, producing and promoting custom research and knowledge resources for a wide variety of technology companies and industry organizations. Contact MobileGroove to map out your content engagement & marketing strategy.

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