In brief: An exclusive interview with JumpTap CMO Paran Johar connects the dots in this week's announcement to support permission-based advertising with a new feature that lets consumers choose mobile display ads they will accept. PLUS a wider discussion of the value of
Just tying up loose ends and pinning down last interviews before I'm off to Barcelona for Mobile World Congress (MWC). If you haven't booked a video interview with me or Michelle Sklar, then best to start planning for CTIA in March because all the slots (over 200!) for coverage are full.
However, there are some limited sponsorship opportunities available allowing companies placement through in-video overlay, logos and other promotion formats. It's an excellent way to reach an audience of over 1 million viewers. (All MWC interviews will be aired on bnetTV’s website, as well as over 150 other web and social media sites (including MSG), that are part of bnetTV's larger partner network.
Regular readers will recall that one of my oldest and closest partners is bnetTV, the source for mobile industry interviews. I've conducted dozens of interviews on behalf of bnetTV (featured in the video player and playlist in the right-hand sidebar) at leading mobile industry events worldwide and will be joining with Michelle Sklar and the rest of the bnetTV team to film interviews during Mobile World congress (MWC). Companies lining up to take advantage of this editorial opportunity include: Nuance, Novarra, Out There Media, JumpTap GetJar (during the must-attend Showstoppers mini-event), Neomedia and InMobi, to name a few.
Companies and execs are still confirming filming times – so it's going to be a busy and exciting show indeed! We still have some slots available, so please contact Michelle ASAP (michelle@bnettv.com) to schedule an interview.
A quick roundup of M-Days insights and highlights. Companies mentioned include: Ahead of Time, Rubberduck Media Labs, Service2Media, Out There Media, Fishlab Entertainment, Southend United Football Club, Fjord, Farm Town, Exbiblio, Gedda-Headz, Lufthansa and Velti.
I'm back and settled from M-Days in
In a word: Yes. There are valuable lessons to be learned from Blyk and I have outlined these in my newly released mobile advertising white paper, Mobile advertising for newbies, which you can download here. (I am thrilled that the paper has been so well received, and even more pleased that my work has convinced avid readers such as Alistair Gillan to try it our for themselves. I hope others will follow and report their experiences back to MSG.)
Why did I include a section on Blyk in my white paper?
Because…
