Mobile Groove

You say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 years, “mobile commerce” was the most popular term that most people used to describe any transaction using their phones. Recently, this term has been overtaken by both “mobile payments” and “mobile shopping.” Another term is “mobile proximity pay…

Recently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. Oracle surveyed 333 C-level executives from U.S. and Canadian enterprises spanning 11 industries to determine the pain points they face regarding managing the deluge of data coming into their organizations and how well they are able to use information to drive profit and growth. The report found that retailers were losing upwards of 10% of their to…

The new edition of the International Journal of Mobile Marketing (IJMM) is live, chock-full of new content, features and research from contributors that (like all issues of this respected journal) quite simply sets the bar.

From a special section that expertly outlines the opportunities, challenges and attitudes around mobile marketing and advertising in India, to path-breaking research and models that harness our interaction with mobile social networks to drive frequency (and results!), this issue is the one if you are looking for a balanced mix of academic insights and practical business advice.

In this new series we bring you the best and brightest of the executives and contributors making the new International Journal of Mobile Marketing (IJMM) a must-read resource, beginning with Mihai Vlad, Head of Audience Management & Insight at Optism, who provides insights into the very human approaches proven to boost engagement between brands and the people who have opted in to receive their messages.

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People are mobile, and mobile is part of who they are. But mobile is not just a device. It’s our ‘default’ state. In a networked, wired-up world where 5.6 billion people are connected to each other by a mobile device, mobile also allows us

Editor’s Note: This blog post originally appeared on the Optism blog, a home for engagement marketing. You can follow Optism on Twitter (@optismww) and sign up here for the latest news.

Hulu, the U.S. online video service announced a stream of changes to its offering a few days back. Our favorite was the ‘Ad Tailor’. As Hulu puts it, “The goal of Ad Tailor is to increase the relevance of ads for our viewers.” It’s very simple. When a viewer watches a program on Hulu, during the ad break, the user is asked how relevant the ad was to them. This helps Hulu overtime to display more relevant ads to that viewer.

The advertising industry is so often caught up in clever technology that involves complex behavioral or contextual algorithms that they forget that ‘users’ are actually ‘humans’. What better way to find out what is relevant than to ask?