Openwave » mobilegroove

In brief: Events where you can network with MSearchGroove (Peggy Anne Salz) and Mobile Groove (Inma Martinez). A chance for you to register for Mobilize, a path-breaking mobile industry event organized by GigaOM and a call for companies attending Mobile Marketing Forum Europe (MMF) in Berlin to schedule an interview with bnetTV. Only a few weeks since I teamed up with Inma Martinez - a leading digital media strategist and advisor to venture capitalists who has been referred to as a "free radical" by Red Herring and Fast Company – to co-host Mobile Groove. The overwhelming positive response to our no-holds-barred monthly podcast (which speaks out on developments impacting the mobile industry/investment community at all levels) is encouraging and we are gearing up for our September podcast, a program sure to showcase the highlights of the events and exclusive interviews/briefings/chats Inma and I experience first-hand over the next weeks. Inma has been invited to attend Mobilize in San Francisco (September 10), a conference that explores the industry vision for the future of wireless and also offers 10 cool startups a platform as part of the Launchpad. As review of these companies (which include: Pageonce, mataio, Waze, Toktumi Line2, Glympse, Ondeego, Square Connect, Locle, IQ Engines and Distimo) shows: the real innovation is in the mix-ups and mash-ups at the intersection of content and context. Inma and I will integrate her observations and first-hand encounters with entrepreneurs into the next in the Mobile Groove series, so be sure to connect with her during the show. To meet up or catch up, email her directly at imartinez AT stradbrokeadvisors DOTcom. While I won't make the trip, I have teamed up with the organizers to promote this and all GigaOM events going forward. All have assembled world class speakers and all will be prominently featured on MSearchGroove. (For example, this week's conference features keynotes by Sanjay Jha, CEO of Motorola and Cole Brodman, CTO of T-Mobile, presentations that anchor a stellar line up of telecoms and web industry speakers including Andy Rubin, co-Founder of Android and Len Lauer, COO of Qualcomm.) Thanks to Surj Patel MSearchGroove readers can register for a special $100 discount on the ticket price. Please click here to take advantage of this offer (standard: $545), and be sure to enter the discount code: MPSALZ100.

In brief: A sneak peek at my upcoming personalization report and a request for case studies. The second in the series on mobile personalization examines Openwave and features an exclusive Q&A with Mayur Pitamber, Openwave Product Management Strategist. We ask the question: Is Openwave gearing up for something big? It was great to have the last days off and even better to map out an exciting line-up of MSearchGroove projects for the next months. One that I am particularly honored to announce: my collaboration with GigaOM Pro, the new research arm of the highly-respected tech blog GigaOM. By way of background, GigaOM Pro has brought together an impressive roster of industry authorities and analysts (including my esteemed colleague Chetan Sharma) to "address the gap that exists in real-time expert industry analysis on emerging technology markets." The GigaOM Pro solution: Make timely, highly relevant analysis and insights accessible and practical. I'm on board to write an in-depth examination of personalization and recommendation technologies and business models, a natural next step given my long track record analyzing mobile search and my deep involvement in the recommender space. (This includes work with Strands, a major provider of recommender systems, on recommender industry events including RecSys 09 - October 22-25, NYC.) The report is an ambitious undertaking and I am naturally interested in connecting with personalization/recommendation companies –so please contact me directly if you wish to be considered for inclusion. peggy@msearchgroove.com Why the buzz about personalization? The advance of Internet-specific smartphones and the spread of app store schemes turns up the pressure mobile operators (and their content providers) to decipher data transactions (on and off the network), combine it with location and demographic data and use the results to create a 360-degree view of the individual. Where does this shift leave mobile operators?