MOBILE SEARCH WILL TAKE UP ALMOST 75 PERCENT OF THE MOBILE AD MARKET BY 2013, according to a recent report from Citibank. The report says that SMS ads currently represent 63 percent of mobile ad spending, but this will drop to 9 percent in four years; display ads are projected to increase 5 points to 18 percent. The report says mobile search currently makes up about a quarter of the mobile ad market.
Overall, the mobile ad market is projected to rise from $160 million to $3.1 billion by 2013. Source October 16, 2009
