Editor's note: This provocative guest column from Andy Bovingdon, Bango VP Product Marketing, takes a hard look at the critical questions publishers, developers and advertisers need to ask themselves as they architect truly effective mobile strategies. Should the Apple iPad, just now coming to Europe, be considered a mobile device (and therefore take a central role in mobile strategy)? Or do other factors beyond technology play a deciding role?
In the run up to launch of the iconic iPad device it's no wonder that the topic has come up in several recent mobile marketing meetings with clients and colleagues alike. The emotional bond – even obsession – with this device is understandable. But the need for hard-nosed business realism (particularly if you are a publisher or marketer aiming to delight your particular customer base or target demographic) is much greater.
UPDATE: Today is the last day to register and get one of my specially discounted VIP passes.
Here’s a link that will take you straight there: https://www.openmobilesummit.com/lon/register/step1.aspx?dc=MSEARCHVIP
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Now in its second year the Open Mobile Summit (May 26-27, London) covers all the bases to again set the bar. I attended and spoke at this exceptional event last June and was struck by to things: the sold-out crowd and the balanced mix of speakers and authorities from companies and organizations across the entire ecosystem.
April 26, 2010
Tags: AdMob, AKQA, BSkyB, Events, FT.com, Google, Gowalla, HTC, MTV, Nokia, O2, Ogilvy, Open Mobile Summit, Opera, Spotify, the BBC, VIP Code, Vodafone, Yahoo
Posted in Events, Featured | No Comments »
When I connected with Randy Cavaiani, Novarra Vice President, Marketing, last week at CTIA I had a hunch that something big was in the pipeline. For one, he was in a great mood. Second, he used the opportunity to walk me through Novarra's big-picture vision of the mobile Internet, a topic we have discussed several times and at key milestones in
I've followed Novarra from the start and watched it cleverly and quietly align its server/micro-browser capabilities to focus on a much broader agenda. It’s all about providing operators, handset makers and Internet brands the technology and know-how to create new services and revenue streams (with the help of in-network intelligence, mobile Internet click-stream analytics and context information from Novarra).
March 29, 2010
Tags: Apple, bnetTV, Fjord, mobile analytics, Mobile Internet, Mobile Marketing, Mobile Marketing, Nokia, Novarra, Taptu
Posted in Mobile Marketing, Personalization, Usability | 1 Comment »
It's a milestone day for the fledgling app space. We have a solid report from esteemed colleague Chetan Sharma that gives a good overview of the size of the global mobile apps economy and some valuable insights into the regional
March 17, 2010
Tags: amdocs, app store, Apple, Chetan Sharma, GetJar, iPhone, Mobile Internet, Mobile Marketing, Mobile Marketing, Nokia, podcast
Posted in Mobile Marketing, Mobile Research, Mobile Search, Podcasts | 5 Comments »
In the run up to Mobile World Congress 2010 MSG hosts a three part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. This
comprehensive annual analysis of what matters in mobile - often referred to as a mobile 2.0 reference work -- combines country telecommunications data, exclusive interviews with senior executives and insights from online surveys with mobile professionals and practitioners to provide the inside track on what's happening in mobile – everywhere.
Today we look at mobile entertainment. What issues/opportunities peg the needle? What models deliver? And what past industry events/milestones shape the future?
February 11, 2010
Tags: Fox Mobile Group, Greystripe, Meetic, Mobile Content, Mobile Music, Netsize, Netsize Guide 2009, Nokia, Sony Ericsson, Sony Music Entertainment, Streamezzo
Posted in Briefing Rooms, Featured, Netsize | 1 Comment »
With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App "Stores" themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store.
Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:
