Nextcode » mobilegroove

This week I wrap up some of the most interesting interviews in my career. It's been over a month of collecting facts, figures and vision from 25+ mobile executives and luminaries, in-depth information that will be the foundation of the Netsize Guide 2009, which I am writing as we speak. Is convergence the end-game? Will mobile advertising foot the bill for mobile content and apps? What is the real value of location? How can companies remain relevant to their customers? Are mobile operators -well- outdated? These are just a few of the questions I have the freedom to explore in the guide with the full support of George Yaryura, Netsize Strategic Marketing Manager. Our goal: To co-create a highly accessible and valuable publication for mobile professionals and practitioners. I must keep the keep the details of these interviews confidential until the Netsize Guide is formally released at Mobile World Congress. But I can share my take of the megatrends that matter and the industry developments that merit a closer look. Top of my list is mobile barcodes.

That’s my line-up for the next days as I prepare to speak on mobile search and mobile SEO at Mobile Content, an event organized by IIR Ltd., and move into the homestretch of the Netsize Guide – an extensive mobile industry almanac featuring 25+ exclusive C-Level interviews with industry movers and shakers (think Google, Nokia Ovi, and a slew of cool content companies) I have been commissioned to write for the second year.

In addition to these great interviews and encounters (doing some…