The majority of mobile local search click actions were calls in 1Q2012. According to a report released by xAd, placing a call to a local business was the leading secondary action after a mobile-local search ad click.
- 58 percent of secondary actions post-search click led to calls, ahead of maps and directions (36 percent).
- Overall, the secondary action rate stood at a healthy 36 percent, with the click-through rate on search campaigns reaching just over 8 percent.
- SOURCE: http://www.xad.com/a