I'm still in holding pattern on the mobile advertising campaign exclusive I've been offered (and which I also wrote about in the line-up in the MSG header). I can't go live with the details, but I can say it is interactive, interesting and involves a major maker of sports goods and apparel. It is also designed from the ground up to allow us to connect around the content we co-create, covering the bases for a campaign I am convinced will have significant impact.
This brings me to Mobile Advertising Research UK and an update on an exciting opportunity for agencies and brands to stand up and be recognized for mobile marketing campaigns that set the bar. The EverySingleOneOfUs Mobile Campaign of the Year Award 2008/9 rewards mobile campaigns that demonstrate flair, creativity and - above all - benefit us (through relevancy, ease of interaction, or the value to the individual). For more information about the prestigious award and how you can enter your campaign for consideration, please click here.
Judging will take place during Mobile Advertising UK, a one-day conference (June 15 in London) organized Camerjam Events that brings together a who's who of the U.K. mobile advertising industry in an open and frank exchange to identify the opportunities and the obstacles. How can companies create value and increase ROI? Is market education the key to driving mobile advertising growth? What is the ideal ecosystem? What metrics must mobile deliver? These are just a few of questions this event will address.
In addition to conducting an interview (more of a fireside chat) with Rory Sutherland, Vice Chairman, Ogilvy Group UK, during the conference, I will also present key findings from Mobile Advertising UK. Regular readers will recall that MSG was commissioned to conduct the research project - endorsed by leading global mobile marketing organisations, the Interactive Advertising Bureau (IAB Europe), the Internet Advertising Bureau (IAB UK) and the Mobile Marketing Association (MMA) - to expertly document the state of the mobile advertising industry in the U.K., identify growth opportunities in the emerging mobile advertising marketplace, and benefit stakeholders, shareholders and consumers worldwide.
The organizers have also invited me to help judge the mobile campaign of the year, joining a panel of esteemed colleagues and industry experts including Jonathan MacDonald, founder, Every Single One Of Us; Andrew Grill, mobile advertising evangelist and blogger at London Calling; and Alfie Dennen, co-founder of Moblog, a provider of mobile blogging software.
This brings me to Mobile Advertising Research UK and an update on an exciting opportunity for agencies and brands to stand up and be recognized for mobile marketing campaigns that set the bar. The EverySingleOneOfUs Mobile Campaign of the Year Award 2008/9 rewards mobile campaigns that demonstrate flair, creativity and - above all - benefit us (through relevancy, ease of interaction, or the value to the individual). For more information about the prestigious award and how you can enter your campaign for consideration, please click here.
Judging will take place during Mobile Advertising UK, a one-day conference (June 15 in London) organized Camerjam Events that brings together a who's who of the U.K. mobile advertising industry in an open and frank exchange to identify the opportunities and the obstacles. How can companies create value and increase ROI? Is market education the key to driving mobile advertising growth? What is the ideal ecosystem? What metrics must mobile deliver? These are just a few of questions this event will address.
In addition to conducting an interview (more of a fireside chat) with Rory Sutherland, Vice Chairman, Ogilvy Group UK, during the conference, I will also present key findings from Mobile Advertising UK. Regular readers will recall that MSG was commissioned to conduct the research project - endorsed by leading global mobile marketing organisations, the Interactive Advertising Bureau (IAB Europe), the Internet Advertising Bureau (IAB UK) and the Mobile Marketing Association (MMA) - to expertly document the state of the mobile advertising industry in the U.K., identify growth opportunities in the emerging mobile advertising marketplace, and benefit stakeholders, shareholders and consumers worldwide.
The organizers have also invited me to help judge the mobile campaign of the year, joining a panel of esteemed colleagues and industry experts including Jonathan MacDonald, founder, Every Single One Of Us; Andrew Grill, mobile advertising evangelist and blogger at London Calling; and Alfie Dennen, co-founder of Moblog, a provider of mobile blogging software. May 1, 2009
