Mobile World Congress » mobilegroove

Checking in before I check out to meetings in The Netherlands after a week packed with pre-CTIA briefings and a few discussions under NDA. More about that next week, along with a string of posts including an in-depth look at RingRing Media, complete with a rundown of the stats its seeing (all the more interesting since RingRing is regarded as the largest spending media agency in the U.K.), and why its (not-yet-released) ad-optimization platform will likely have a huge impact on how we conduct mobile advertising campaigns and how much we get back. I'll also have my take on some recent iPhone usage stats from AdMob and Bango, as well as and some other surprises. I'm also pleased to report that the interest in my series of mobile advertising white papers is going strong. While I've just only wrapped up Vol 2, my earlier white paper (Mobile advertising for newbies) will soon be making the rounds as part of a package of audio-visual presentations on mobile advertising produced by Henry Stewart Talks, a company committed to providing access to world class seminars by leading thinkers and authorities from around the globe in one online resource. The company commissioned me to summarize the findings of my first white paper and so educate the market about the pivotal role of mobile analytics in all we do. The more digital we become, the more the data matters... Location is another topic high on my agenda, so I am looking forward to a F2F meeting/podcast with Dan Harple, who is responsible for leadership, strategic and operational growth at GyPSii, a super-cool company leading the race to deliver us mobile experiences that combine information, entertainment, social networks, and location/navigation. A passion for multimedia, real-time interactive communications, collaboration and social media runs through Dan's bio like a leit motiv.

I kick off this year with more opportunities than ever to deliver good ideas to a great audience. I'm pleased that MSG has a central place in the exchange, and I invite you to reach out to me directly or arrange a briefing with my PA Andrea Henninge - andrea@msearchgroove.com . MSG has also partnered with bnetTV to conduct in-depth interviews with CEOs from a who's who of companies in the mobile space. If you're planning to be at Mobile World Congress and would like to do a video interview with me, then contact me or Andrea soonest. Slots are going fast - but I am always open to good ideas and getting to know cool companies.

By ANNE WALKER February seems ages away. It's not. Particularly in regard to Mobile World Congress, the global event where 60,000 of the wireless world converge on Barcelona the 16-19 of February for a week of power meetings, pickpockets and parties. Many companies are already in high gear preparing for the event. For the others, here are a few thoughts. It's about Sales Securing 20 PR meetings at Mobile World Congress does not always equate to a successful conference. Certainly, PR is an important component of Mobile World Congress, however we should all be reminded that SALES should be the top priority, every year and particularly now, in times of world economic uncertainty.

MCN – a company that began by providing a platform for federated mobile search and has since extended its reach to providing a combination PPC content promotion and vertical paid search program – has chalked up another mobile operator win. This time it’s Avea, a newcomer mobile operator in Turkey that counts 11 million subscribers, that has signed up for MCN’s mobile search platform (for its WAP portal – wap.avea.com) for multi-category search. The deal will als…