Mobile Web » mobilegroove

ALMOST 30 PERCENT OF US MOBILE SUBSCRIBERS USE THE MOBILE WEB AT LEAST ONCE PER MONTH, eMarketer reports, based on data from BIA/Kelsey and Constat. That’s up from 22.3 percent last year, but the boom doesn’t stop there: the figures say that 21 percent of US mobile users get online on their mobile device at least 10 times per week, up from 15 percent in 2008.

The survey found that nearly half of US subs use text messaging at least 10 times per week, and a fifth use mobile email that much. Popular mobile web tasks include local searches, looking for movie or entertainment info and information about restaurants and bars. Source

A proud premiere on MSG today! Bango, our first in a line of partner companies, has launched its Briefing Room on MSG. The rich-media microsite provides Bango with a branded platform from which to address the growing MSG community of professionals and practitioners interested in mobile Web trends. The new thinking space features links to the Bango blog and press releases, and much more. The main attraction: Bango's monthly stats report, which the company will post in the MSG Briefing Room along with exclusive, deep-dive analysis into what the numbers really tell us.

Borrowing a page from Blyk? The email release and PPT presentation I got proclaim Australia is ready for a Blyk-approach to mobile advertising, so this must be the model. Australian MVNO ComTel Corporation, Ltd., which uses the Vodafone network, has launched SMSPup Mobile, the country’s first advertising subsidized mobile phone service. The flagship offer is the SMSPup Mobile monthly $10 Get $130 Cap Plan, a new plan offering $130 of talk and text value for $29 per month – but custom…