Mobile Publishing » mobilegroove

U.S. MOBILE DATA REVENUES ROSE 31 PERCENT in the first half of 2009 compared to the previous year, according to trade group CTIA’s latest semi-annual industry survey. Data accounted for more than a quarter of all wireless service revenues, ringing up $19.4 billion in the first six months of the year. CTIA also says that 740 billion text messages went across U.S. operators’ networks in the timeframe, double the number

In a special contribution from Mippin, a mobile portal providing mobile phone internet users access and enhanced discovery of optimized content for mobile phones, we look at Mippin Mobilizer, the company's PC-based tool allowing publishers - including MSG - to mobilize and monetize web content to target new and existing internet traffic from mobile phones. Justin Baker, Mippin Marketing Manager, explains the process of mobilizing MSG step-by-step. When Peggy recounted the main points of her recent - and extremely pragmatic --mobile advertising white paper and hinted that the next step might be to mobilize MSG, we decided the timing was right to provide publishers with a how-to guide to mobilizing their content using MSG as a real-life example. And what better time that the week of Mobile World Congress (MWC), an event that showcases the best in the mobile space and celebrates an astounding 4 billion connections.