eMarketer has forecasted the growth of the US mobile payments transactions over the next four years. They believe that the annual mobile payments transactions value will increase from approximately $640 million this year to a whopping $62 billion by 2016. That is an average increase of about 230 percent or total growth of 9,600 percent over the next four years. The number of mobile payment users will increase by 6x to 48 million while average annual spending per user will increase by 20x to $1,294. T…Read more »
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Recently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. Oracle surveyed 333 C-level executives from U.S. and Canadian enterprises spanning 11 industries to determine the pain points they face regarding managing the deluge of data coming into their organizations and how well they are able to use information to drive profit and growth. The report found that retailers were losing upwards of 10% of their to…Read more »
Retailers: watch those iOS owners! Why? Because they are the people most likely to purchase something on their device, more so than Android, Blackberry or Windows owners. This insight comes courtesy of Forrester Research and a study it did with 50,000 mobile owners. Forrester also found that iOS owners were more likely to use their phone to research products (86 percent) compared to the other platforms.
We’ve known for a while that iOS owners make up a bleeding-edge customer segment, and …Read more »
During the Internet World 2012 mobile conference in London, investors were split down the middle when asked if they would invest more in mobile (rather than online and traditional media) to reach sports fans and enthusiasts.
- The straw poll of 100 attendees at the show conducted by affilinet found that 65 percent of respondents felt mobile, online and offline would play a major role in their marketing outreach.
- However, many respondents have not yet taken the critical first step. Two-thirds of tho