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Learn how you can use text messaging to extend the life of your mobile app.

New App book

The Everything Guide To Mobile Apps

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smaato logoNext week MSG’s new contributor Eliza Dashwood takes the helm to summarize the industry stats and reports that matter most. In the meantime, Smaato, mobile ad optimizer and mobile advertising agency, has given MSG exclusive access to latest

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Posted in: Location-Based ServicesMediaMobile Advertising & MarketingPodcastsResearch |

Apps or Browsers? Speak Out On The Touch Web; Contribute To Our Collective Vision

Author: Peggy Anne Salz
February 22, 2010
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taptuReams have been written about the impact of the Apple iPhone on content production and content creation. Yes, we should be excited about the avalanche of apps and content, but we must also cope with the hard reality that one Web presence may not be enough. In fact, it may be that we are witnessing the emergence of a new

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Posted in: Content DiscoveryMobile Advertising & MarketingResearchUsability |

app avalancheMobile advertising, location services couponing and crowd-sourcing are just a few of the hot topics we cover in exclusive interviews with the CEOs of Aloqa, Waze, and Yoose, companies that won the prestigious Smaato Mobile Advertising Award 2009.

In this series – a collaboration between MSG and Smaato, a mobile ad optimizer and mobile advertising company – the companies speak out on key mobile advertising trends and what we can likely expect from MWC this week. They also comment on the meetings with eight top-notch VCs – introductions that are a big part of the Smaato Award.

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Posted in: Location-Based ServicesMediaMobile Advertising & MarketingMobile Social MediaPodcasts |

Netsize Guide ExpandToday MSG concludes its three-part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide.

The focus is expansion and what it means when Web goes mobile and mobile gets real.

At one end of the spectrum, Web giants such as Facebook, Google and Amazon have advanced into mobile. At the other end, mobile is becoming the remote control of our collective lives, blurring the barriers between our virtual and physical worlds.

Who are the players to watch and what are their strategies? Why is mobile different? And what are the requirements for a good mobile experience in this age of divergence?

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Posted in: Briefing RoomsMobile Advertising & MarketingMobile Social Media |

Nimbuzz badgeThanks to all the cool companies for reaching out to me over the last weeks with briefings and product demos. Keep those emails coming and I’ll pick the best to feature on MSG. A company that has been high on my radar is Nimbuzz, a mobile social messaging app that

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Posted in: Location-Based ServicesMediaMobile Advertising & MarketingMobile Social MediaPersonalizationPodcastsRecommendation |

In brief: Recounting my briefing in London with Amdocs prior to the CES 8 launch, the results of a recent service provider survey and the wider implications of both as operators move from selling access to selling value.

connected worldWhat happens when the Internet of Things – trillions of devices,

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Posted in: Content DiscoveryMobile Advertising & MarketingPersonalizationRecommendationResearch |