Mobile Groove

Caesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier this month (you can listen to it here), a senior executive from Caesars Entertainment said that mobile will sit at the center of the company’s strategy to move the business a giant leap forward in 2013.

Eric Petersen, director of new media, Caesars Entertainment, sees “four component…

In mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. And, if you didn’t make it to Istanbul in November to hear the great speaker lineup live, Stéphanie Viriot has collected the key takeaways and connected the dots in an in-depth series of posts over at the Gemalto blog. (Be sure to check out her follow-up analysis that just went li…

Mobile is a tidal wave that is rocking the mobile marketing and advertising industry, moving brands to create comprehensive strategies that put mobile first. It’s a mobile mega-trend that has inspired me to collaborate with Joy Liuzzo — the president of Wave Collapse, who is perhaps best known for her milestone work and research at Insight Express — to deliver strategy-shifting insights and success stories (including yours) to a global audience.

Joy and I share a long industry track r…

Mobile is redefining our daily lives, becoming the device we reach to for information, assistance and advertising that — like our devices — is personal and relevant (and therefore valuable to us). Correctly, the discussion is centered on how brands can best achieve contextual relevance (by delivering the right ad at the right place or time). But a new report from independent mobile ad and data platform company Millennial Media suggests that this interpretation of ‘relevancy’ …

In brief: MSG and the Founding Members of a new initiative supporting non-profits – The Mobile Movement – announced today they have formed a coalition committed to bringing mobile capabilities to non-profits in order that they may reach millions more people in need by leveraging mobile devices, networks and

Regular readers will know that a high point of my year is collaborating with the Netsize team to collect the information, ideas and insights from industry authorities and +25 c-level execs that make the Netsize Guide the industry’s number one reference work. This year is no exception. To the contrary, I’m proud to report the Netsize Guide 2010 – the 9th Edition of the Netsize almanac– is widely regarded as the best edition ever (!).

One reason for the heightened interest could be the sharp focus on the future of mobile and mobility. The Netsize Guide, aptly titled Mobile Renaissance, pushes the boundaries and examines the