Mobile Groove

In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a recipient of  the Direct Marketing Educational Foundation Rising Stars Award for his tremendous contribution to the mobile and direct marketing industries.

I caught up with Michael (@mobiledirect) earlier this week to discu…

Recently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. Oracle surveyed 333 C-level executives from U.S. and Canadian enterprises spanning 11 industries to determine the pain points they face regarding managing the deluge of data coming into their organizations and how well they are able to use information to drive profit and growth. The report found that retailers were losing upwards of 10% of their to…

Smart developers understand that selling apps is a serious business. But a raft of research suggests a singular focus on driving downloads is patently flawed. It’s really how well app developers can persuade us to make their app part of our regular routine that will make or break their app business. Winning is all about making the right choices to delight us again and again.

The bottom line: app developers need to work out a strategy to increase engagement, not just downloads. To provide them a …

Mobile First, baby! Regular readers will know that MobileGroove and Wave Collapse have teamed up to produce mobile marketing and advertising Thought leadership that show how brands and agencies are achieving positive result further down in the purchase funnel. Our collaboration will provide the ecosystem a view into best practices based on real-world examples of effective mobile/cross-media campaigns, practical advice from industry leading brands and professionals, and a fact-packed s…

Mobile is a tidal wave that is rocking the mobile marketing and advertising industry, moving brands to create comprehensive strategies that put mobile first. It’s a mobile mega-trend that has inspired me to collaborate with Joy Liuzzo — the president of Wave Collapse, who is perhaps best known for her milestone work and research at Insight Express — to deliver strategy-shifting insights and success stories (including yours) to a global audience.

Joy and I share a long industry track r…

Beyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing.

Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells us that half of all adult mobile phone owners now reach to their mobile devices to enhance and enjoy their television-watching experi…