Mobile Groove

New research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that finance brands aren’t only the big(gest) spenders in mobile advertising (outranking other sectors including retail, entertainment and automotive). It also draws from consumer surveys and hard data across thousands of mobile ad campaigns (reaching over 300 million unique users globally) to help finance brands understand who their customers are, how th…

#FF amplifies the voices that matter most, and profiles Millennial Media, an independent mobile advertising and data company, that has consistently provided the industry with mobile intelligence and actionable insights.

How have mobile advertising campaigns, objectives and spending evolved since Millennial Media published its first report in March 2009? We go to the source for the answers.

But first, a little background on methodology. These reports are based on actual campaign and netwo…

The willingness of people to interact with brands on their mobile phones (and their growing reliance on mobile devices for shopping advice and assistance on the move) has jumpstarted a new phase in mobile marketing growth driven by retail brands and advertisers.

From department stores to computers & electronics retailers to luxury fashion brands, marketers are investing in mobile advertising to reach and influence people throughout the purchase funnel (awareness, engagement,  cons…