Mobile advertising is the hot topic today. Apple will likely take the wraps off its mobile ad platform and may even confirm analyst suspicions that Apple will use the event to at least announce its intention to integrate an advertising platform into the iPhone SDK. As the battle lines are being drawn between Apple/Quattro and Google/AdMob, this post from John Furrier via Silicon Angle points out the only major and neutral ad network left is Millennial Media.
April 8, 2010
Preparing For The (Hyper) Connected World; Why Personalization & Partnering Top The Telco 2.0 Agenda
In brief: Recounting my briefing in London with Amdocs prior to the CES 8 launch, the results of a recent service provider survey and the wider implications of both as operators move from selling access to selling value.
What happens when the Internet of Things – trillions of devices,
January 25, 2010
In brief: The MSG special report on content/advertising personalization continues with ChangingWorlds, an Amdocs company, and includes a review of the company's recent road test of personalized mobile advertising across more than 200,000 people over a four-month period.
In preparation for my own industry report on personalization and recommendation I have spent the last weeks interviewing a who's who of industry players and their customers (mobile operators/service providers), companies that are
November 11, 2009
Are you a company in a vertical industry (banking healthcare, retail etc...) that has implemented mobile in a new way to improve processes and achieve positive results? Or are you a vendor company with a compelling customer case study to share? If your answer to either is "yes," then reach out to me directly. For the third consecutive year I have been commissioned to research and write the Netsize Guide, a comprehensive mobile industry almanac published by Netsize, a mobile commerce and communications enabler. Following on from the phenomenally popular future-focused chapter that wrapped up last year's Netsize guide (a chapter I was proud to co-create with Stan Chesnais, Netsize CEO), this year's publication will continue to explore the personal experiences and business opportunities emerging as our virtual and physical worlds converge supported by 25+ interviews with C-Level executives and influencers. October 12, 2009




