In the run up to Mobile World Congress 2010 MSG hosts a three part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. This
comprehensive annual analysis of what matters in mobile - often referred to as a mobile 2.0 reference work -- combines country telecommunications data, exclusive interviews with senior executives and insights from online surveys with mobile professionals and practitioners to provide the inside track on what's happening in mobile – everywhere.
Today we look at mobile entertainment. What issues/opportunities peg the needle? What models deliver? And what past industry events/milestones shape the future?
February 11, 2010
Tags: Fox Mobile Group, Greystripe, Meetic, Mobile Content, Mobile Music, Netsize, Netsize Guide 2009, Nokia, Sony Ericsson, Sony Music Entertainment, Streamezzo
Posted in Briefing Rooms, Featured, Netsize | 1 Comment »
Author: Alfred DeRose | Tego Interactive
It's Retail 101 again in mobile. We thought we saw (and learned) it all in the heyday of the mobile operator portals, but it's all coming back if we examine the recent wave of app stores. From handset makers turned content/services providers (Nokia and Apple) to platform providers (Android), and from mobile operators (Vodafone and Telefónica) to independent app emporiums (GetJar) – the excitement is all about software applications stores, but the usability is hardly a crowd-pleaser.
What needs to be done to make content findable and buyable? How (and why) should our experience on mobile complement our experience online? And where does the user fit in? It's just common sense, really. Smart retailers make shopping a no-brainer by placing hot-selling items where consumers can see them. Mobile operators and content providers, on the other hand, forced users to navigate through multiple menus and sift through catalogues to find content they like.
Author: Alfred DeRose | Tego Interactive
When Amazon kicked off the month by taking the wraps off its Amazon Mobile Payments Service, or MPS (a technology that includes a set of APIs allowing mobile developers to provide payment options to their customers within mobile websites and mobile applications), it introduced more than just another way for people to pay for stuff using their phone; it set a usability benchmark that more established players, particularly mobile operators, could find hard to beat.
Fresh from Mobile World Congress (MWC), and energized with ideas, insights, and a slew of exclusive interviews. I'm also inspired by the positive response to the Netsize Guide 2009, a comprehensive mobile almanac I wrote that
has already been downloaded a whopping 2,000+ times since it formally launched last Tuesday during MWC. Some of you twittered that you had difficulty downloading the 360-page tome, but those issues have since been resolved. It seems that no one expected so many people to access the guide over such a short period of time.
Another surprise, numerous requests during the launch party for me to autograph copies. We captured it all on film as the MSG team - coordinated by our own Stuart Willett - was on-location conducting interviews with
a who's who of attendees including Blinck, Irdeto, T-Mobile Hungary, Universal McCann, Velti, YouTube, and Zed. A special treat for me: Connecting with
Thomas Husson, Forrester Senior Analyst, and a colleague whom I highly respect.
February 23, 2009
Tags: 2D barcodes, Blinck, irdeto, Mobile Content, Mobile Coupons, Mobile Marketing, Netsize Guide 2009, T-Mobile Hungary, Universal McCann, Velti, YouTube, Zed
Posted in Barcodes, Content Discovery, Mobile Marketing, Mobile Research, Mobile Social Media, Personalization | 1 Comment »
An eventful week in London was followed by a long weekend fighting off the cold/flu I picked up during the conference(s) I attended on the last leg of the MSG “world tour” that has taken me to three continents and 20+ conferences to explain the MSG mission (to identify and amplify ideas/voices/companies we need to hear and analyze solutions/business models/approaches we need to consider). More importantly, my travels have allowed me just this last summer to cross paths with Jonathan…
November 25, 2008
Tags: Coca-Cola, Communities dominate brands, Faster Future, Interactive Advertising Bureau, Jamba, Jonathan MacDonald, London Calling, Mobile Advertising Netherlands, Mobile Content, Mobile Marketing, Netsize Guide 2009, No Way Back From Here, Tomi Ahonen
Posted in Content Discovery, Mobile Marketing, Mobile Research, Mobile Social Media, Personalization, Podcasts, Usability | 3 Comments »
