Editor's note: This provocative guest column from Andy Bovingdon, Bango VP Product Marketing, takes a hard look at the critical questions publishers, developers and advertisers need to ask themselves as they architect truly effective mobile strategies. Should the Apple iPad, just now coming to Europe, be considered a mobile device (and therefore take a central role in mobile strategy)? Or do other factors beyond technology play a deciding role?
In the run up to launch of the iconic iPad device it's no wonder that the topic has come up in several recent mobile marketing meetings with clients and colleagues alike. The emotional bond – even obsession – with this device is understandable. But the need for hard-nosed business realism (particularly if you are a publisher or marketer aiming to delight your particular customer base or target demographic) is much greater.
In brief: Steve Ives, Taptu CEO, recounts the key takeaways of the new report showing the growth of Mobile Touch Web sites outpaces the growth of apps in the Apple and Android app stores why commerce rocks on the Mobile Touch Web PLUS a look a the Virtual Roundtable and what mobile industry entrepreneurs, authorities and pundits think about the Mobile Touch Web and the potential impact on how we live, work and shop.
Taptu, the search and discovery engine that indexes touchscreen content, reports that the Mobile Touch Web – websites and destinations created specifically for access via touchscreen devices such as the Apple iPhone – has grown 35 percent since last quarter. Unlike other mobile Web content, this content stands out through finger-friendly layouts and light-weight pages that are faster to load over cellular networks. The report, which covers January 2010 thru April 2010, also shows Mobile Touch Web sites rose to 440,100 from 326,600 in January.
May 13, 2010
Tags: Android, app store, Apple, Curation, Fjord, Gartner Piper Jaffray, Google, iPhone, mobile analytics, Mobile Commerce, Mobile Internet, Mobile Marketing, Mobile Marketing, Mobile Search, Mobile Touch Web, podcast, Taptu, touchscreen, Virtual Roundtable, visual search, white paper
Posted in Content Discovery, Mobile Marketing, Mobile Research, Mobile Search, Podcasts, White Papers | 1 Comment »
In brief: A run down of some significant mobile search stats and studies in the run up to Exploring the Future of Mobile Search, an exploratory expert workshop organized by the European Commission, where MSG will give the keynote address.
It's encouraging to see a much sharper focus on mobile search and a growing realization among mobile operators, content providers and publishers/developers that there is a lot more to mobile search than the universal model we know from the online Internet. Mobile phone form factors push companies to develop new mobile search services that deliver us relevant results in tune with our intent and context. All the better if these services make use of features and functions such as voice recognition, image recognition, location-awareness and Augmented Reality.
Another development that makes search essential is the avalanche of apps and app stores, and the drive by all the players in the ecosystem to make these content and services storefronts a commercial success. Case in point: Apple's decision to snap up Siri, a voice-activated digital personal assist that takes the concept of search to a new level (allowing us to find not search!)
May 10, 2010
Tags: Aisle411, Apps, Australia, comScore, Data Points, Expertmaker, Facebook, getfugu, GigaOm, Google, Mobile Commerce, Mobile Local Search, Mobile Search, Mobile search workshop, Mobile Touch Web, Orange, Taptu, YouTube
Posted in Location-Based Services, Mobile Marketing, Mobile Research, Mobile Search, Mobile Social Media | 2 Comments »
Regular readers will know that a high point of my year is collaborating with the Netsize team to collect the information, ideas and insights from industry authorities and +25 c-level execs that make the Netsize Guide the industry's number one reference work. This year is no exception. To the contrary, I'm proud to report the Netsize Guide 2010 – the 9th Edition of the Netsize almanac– is widely regarded as the best edition ever (!).
One reason for the heightened interest could be the sharp focus on the future of mobile and mobility. The Netsize Guide, aptly titled Mobile Renaissance, pushes the boundaries and examines the
February 23, 2010
Tags: AR, augmented reality, Bundesverband Digitale Wirtschaft, comScore, Dray & Associates, education, Emfinders, Evernote, Flirtomatic, GeoVector, GetJar, Havas Digital Mobile, healthcare, Informa Telecoms & Media, Innopay, Internet Advertising Bureau, Layar, Marks & Spencers, Memodia, Mobile Commerce, Mobile Entertainment Forum, Mobile Marketing Association, NearbyNow, Netsize, Netsize Guide 2010, Nokia NAVTEQ, PayPal Mobile, retail, Scanbuy, SFR, Sony Ericsson, Sony Music Entertainment, themedicieffect, UGC, Universal McCann, VisionMobile
Posted in Barcodes, Briefing Rooms, Featured, Mobile Marketing, Mobile Research, Netsize | 1 Comment »
In brief: Recounting my briefing in London with Amdocs prior to the CES 8 launch, the results of a recent service provider survey and the wider implications of both as operators move from selling access to selling value.
What happens when the Internet of Things – trillions of devices,
January 25, 2010
Tags: amdocs, app store, behavioral targeting, changingworlds, Connected World, Google, mobile analytics, Mobile Commerce, mobile CRM, Mobile Marketing, Mobile Marketing, Personalization, ReadWriteWeb, Recommendation, targeting
Posted in Content Discovery, Mobile Marketing, Mobile Research, Personalization, Recommendation | 1 Comment »
Author: Alfred DeRose | Tego Interactive
When Amazon kicked off the month by taking the wraps off its Amazon Mobile Payments Service, or MPS (a technology that includes a set of APIs allowing mobile developers to provide payment options to their customers within mobile websites and mobile applications), it introduced more than just another way for people to pay for stuff using their phone; it set a usability benchmark that more established players, particularly mobile operators, could find hard to beat.
